I’ve decided that the word “exciting” is the latest victim of over-use and blatant self-promotion.
It occurred to me very recently that I receive way too many messages via the internet that inform me of the immediate appearance of “exciting news” or an “exciting new” something. For example, this morning when I logged onto my internet banking, I was greeted with the following:
“Exciting news! Your desktop e-banking experience (including this page) will shortly be upgraded to a new modern platform.” Oh happy day - a new, modern banking platform! (LOL). I can’t for one moment imagine that I will ever be excited about my internet banking experience - in fact, I would feel my life had reached a new low if internet banking ever became a source of anticipated pleasure.
The philosophy behind this behaviour seems to be that if the promoter of the product can successfully convey their hyper-enthusiasm for whatever it is they’re spruiking, this enthusiasm will of course be transmitted (much like a virus) to the prospective consumer of the product, thus imbuing an otherwise very mundane experience with a spark of delight it doesn’t intrinsically contain. Of course, I could just be old and cynical.
However, I am now refraining from telling you that we are very excited about our new shipment which should be delivered in the next couple of weeks. (We are excited, as it’s such a rare occurrence it feels like Christmas, but I won’t mention it. There is also a sense of trepidation as there are always worries such as broken pieces).
So, stating it blandly, our new shipment is arriving very soon. We won’t be able to easily access everything immediately but if you do want anything in particular in the patterns and shapes that are coming please let us know and we will locate those boxes somewhere accessible.
The Cup and Mug
The adventures of a small business (more interesting than we would have ever guessed!)