Sometimes a customer in the shop will say “I thought I was on your email list but I never get emails from you. Hmmm ….. Guilty feeling here.
There are a number of reasons that might be the case. It might be that when they’ve left their details I have not been able to correctly read their email address, especially if it’s an unusual or cryptic version of their name. It may be that my communication has ended up in the spam folder - this does happen, even if two people have already been communicating by email. Or, it may just be that I haven’t sent an email for so long it feels as though they’re not on my mailing list any more. 🙁
My New Year’s resolution is exactly the same every year - be better about self-promotion … oops, I mean social media. I rarely write a blog-post, haven’t posted anything on facebook (meta?) for years, have put a few pics on instagram and have, a little more often, sent out an email because there has been a message I needed to convey. I don’t even have a tik-tok account and I’m sure there are plenty of other platforms I’ve not even heard of.
Some of you are probably marvelling that I have any customers at all with that attitude! It’s surprising it’s legal and I imagine, considered by certain politicians to be “Un-Australian”.
I guess the crux of my problem is that I like personal interactions with people and flinging a little something into cyberspace feels so unsatisfying. Not to mention the fact that I do it so seldom that I keep forgetting how to do it, or can’t work out the continual changes (which, no doubt, are there to “improve the user experience” and have nothing to do with keeping a programmer in a job.)
I can laugh at myself when my adult son shows me a humorous internet offering depicting boomer parents struggling with similar modern issues - at least it’s nice to know I’m not the only 21st-century Luddite.
That’s a very long-winded way of excusing my lack of communication and kidding myself I might be better.
PS My other on-going, unrealised NY resolution is to lose 5kg. That’s never going to happen either - I’m way too fond of cooking and eating 😂.
The Cup and Mug
The adventures of a small business (more interesting than we would have ever guessed!)